Skip to selected works

Helia Nguyen Product designer

[ scroll to discover ]

[ selected works ]

  1. Decentralized clinical-trial platform — six personas, one regulated surface under 21 CFR Part 11 & HIPAA.

    [ read more about ElfieResearch

  2. White-label health platform for insurers — one design system, six roles, five states, many tenants.

    [ read more about ElfieProtect

  3. AI photo-monitoring for chronic venous disease — built around real clinical mental models.

    [ read more about VeinHealth

  4. A white-glove digital-asset platform for HNWIs & institutions — four interlocking surfaces that route into human service, not around it.

    [ read more about Coinhako Privé

  5. From info screen to trading hub — the most-viewed screen in the app, rebuilt as a single-scroll IA across six surfaces in twelve weeks.

    6 surfaces · 4 reusable patterns · shipped on deadline.

    [ read more about Coin Detail page

  6. Replacing a legacy school CRM without retraining the people who ran it — six modules and a tokenised design system in three months.

    [ read more about Zenith School CRM

[ about me ]

I build robust systems from scratch

full-bodied IA, balanced flows, the kind of finish only research and craft can pull.
Health, Fintech, Web3, Prop-tech, Edtech: different beans, same bar.

Design in high-stakes domains comes with real-world consequences: a misread medical metric, an incorrectly priced trade, or a parent unable to access their child's schedule.

Below are four guiding principles that shape my work. Each is anchored to concrete project outcomes across multiple industries—never abstract theory.

[ how i think ]

01

Research drives decisions

I treat user insights as direct product inputs, using continuous qualitative and quantitative research to eliminate UX friction and drive adoption.

02

I design for high-stakes, regulated domains.

I specialize in designing for complex, heavily regulated domains, treating compliance as a core design input rather than a late-stage hurdle.

03

Systems thinking & Product architecture

I design scalable product architectures rather than isolated UI screens, creating coherent ecosystems that scale efficiently.

04

Scoping is a design skill

I treat scope as a critical design lever—prioritizing core value and compliance over bloat to hit aggressive deadlines, I design for impact within real-world constraints.